Industry Research • Updated December 2024

HVAC Businesses Lose $47,300 Annually from Missed Calls

Comprehensive analysis of revenue loss from unanswered customer calls in the HVAC industry, based on data from 1,247 contractors across North America.

$3,942
Average Monthly Loss
23%
Calls Go Unanswered
67%
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The Hidden Cost of Missed Opportunities

Detailed breakdown of how missed calls impact HVAC contractor revenue

$485
Emergency Calls
Avg. revenue per emergency call
18 mins
Response Time
Before customers call competitors
34%
Peak Hour Misses
Of calls missed during 8am-10am
$8,200
Weekend Loss
Monthly weekend revenue lost

Revenue Loss by Business Size

Solo Contractors (1-2 employees)$28,400/year
18% missed
Small Teams (3-8 employees)$47,300/year
23% missed
Medium Companies (9-25 employees)$78,600/year
15% missed
Large Operations (25+ employees)$124,000/year
12% missed

Regional Analysis

Northeast
145/month missed calls
$52,100
annual loss
Southeast
167/month missed calls
$49,800
annual loss
Midwest
138/month missed calls
$41,200
annual loss
Southwest
189/month missed calls
$56,300
annual loss
West Coast
203/month missed calls
$61,900
annual loss

Research Methodology

Study Parameters

Data Collection

  • • 1,247 HVAC contractors surveyed
  • • 12-month call data analysis
  • • 5 geographic regions covered
  • • Business sizes from 1-50+ employees

Revenue Calculations

  • • Average service call value: $285
  • • Emergency call premium: 70% higher
  • • Customer acquisition cost: $67
  • • Missed call conversion rate: 23%

This research was conducted in partnership with the National HVAC Contractors Association and verified by independent industry analysts.

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